Each summer, thousands of new Blue Hens come to the University bringing with them unbridled excitement, enthusiasm and probably some nerves. New Student Orientation serves as a student’s first official foray into Blue Hen life. In today’s digital world, it’s crucial that this initial introduction be integrated with social media.
The Class of 2018 comes to UD with an impressive amount of digital literacy. These students have grown up using social media—it’s an omnipresent form of communication and self-expression in their everyday lives. For many, social media was one of the first places they turned to get information about the University and to connect with their classmates.
For these reasons, the UD social media team implements a #UDWelcome campaign during New Student Orientation to reach new Blue Hens where they are—online. This year, in addition to promoting the #UDWelcome hashtag on our platforms, we’re also asking students and Orientation Leaders to tweet/Instagram/post ‘selfies’ during their NSO experience with the #UDWeclome hashtag. Each day, a picture will be featured as the ‘NSO New Blue Hen of the Day.’ We’re hoping to see NSO through the eyes of the students participating in it and bring back some old memories for upperclassmen and alumni.
Don’t forget to check out the #UDWelcome Storify to catch all the anticipation this summer: https://storify.com/udelaware/ud-welcome-2014