#UDGrad14

The University of Delaware was buzzing this weekend with blue and gold-adorned grads, smiling family members—and the Vice President.  A quick glance at the conversation swirling around the #UDGrad14 hashtag revealed that the excitement had taken over social media as well. 

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UD’s social media team began planning for graduation months in advance, beginning with the announcement of Vice President Joe Biden as the Commencement speaker back in early April. 

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In addition to live social media coverage of Commencement across a variety of UD’s official platforms, the UD social media team knew we needed to capitalize on all the user-generated content available. As in previous years, we created, promoted and curated a Storify story around the hashtag #UDGrad14.  From cap decoration to the turning of tassels, the Storify captured special moments through the eyes of graduates, family, friends, faculty, staff, media and the Blue Hen community at large. 

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#UDGrad14 by the Numbers:

  • The UD Commencement 2014 Storify is UD’s most popular story ever with more than 3,600 views.
  • In one week (May 18-31) the @UDelaware Twitter account reached more than 1 million people.
  • During the week leading up to Commencement and the week of, the University of Delaware Facebook page accumulated a reach of about 9,500,000.

See just a few tweets and posts from graduation below and visit the UD Commencement 2014 Storify for many more: https://storify.com/udelaware/ud-commencement-2014

Now, onto Alumni Weekend…

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