The University of Delaware was buzzing this weekend with blue and gold-adorned grads, smiling family members—and the Vice President. A quick glance at the conversation swirling around the #UDGrad14 hashtag revealed that the excitement had taken over social media as well.
UD’s social media team began planning for graduation months in advance, beginning with the announcement of Vice President Joe Biden as the Commencement speaker back in early April.
In addition to live social media coverage of Commencement across a variety of UD’s official platforms, the UD social media team knew we needed to capitalize on all the user-generated content available. As in previous years, we created, promoted and curated a Storify story around the hashtag #UDGrad14. From cap decoration to the turning of tassels, the Storify captured special moments through the eyes of graduates, family, friends, faculty, staff, media and the Blue Hen community at large.
#UDGrad14 by the Numbers:
- The UD Commencement 2014 Storify is UD’s most popular story ever with more than 3,600 views.
- In one week (May 18-31) the @UDelaware Twitter account reached more than 1 million people.
- During the week leading up to Commencement and the week of, the University of Delaware Facebook page accumulated a reach of about 9,500,000.
See just a few tweets and posts from graduation below and visit the UD Commencement 2014 Storify for many more: https://storify.com/udelaware/ud-commencement-2014.
Now, onto Alumni Weekend…