Let’s be honest, social media can get confusing. So many platforms, such diverse audiences, always-evolving best practices and so little time. Below, you’ll find the UD social media team’s thoughts on some of our most frequently asked questions.
Q: Who are these ‘Social Media Ambassadors’ or ‘SMAs’?
A: The Social Media Ambassadors are a group of about 50 students who tweet about their UD experience using University-branded Twitter accounts. You’ve most likely seen an SMA on Twitter, their account handles all begin with ‘@BlueHen’ followed by some variation of their name. The SMAs are a great resource for the University’s social media.
Meet the SMAs here: https://twitter.com/udelaware/lists/smas.
- Portray a first-hand account of what campus life is like.
- Provide content for the Blue Hens Says Twitter and Facebook. Their content regularly appears on the main UD accounts as well.
- Live-tweet all kinds of events.
- Serve as an excellent source for disseminating important campus-wide information.
Have an event you’d like us to consider for SMA coverage? We’d love to hear about it. Email email@example.com
Q: Should we explore paid advertisements?
A: The UD social media team advises against using paid promotion on University-related social media. Why? We feel that it’s not necessary. Engaging, dynamic, deliberate content will do much more for your brand because it is authentic.
Q: What are the best times to post?
A: This is a very common question and unfortunately, there is no clear-cut answer. However, a good way to go about determining the best times to post on your unit’s account is to consider what your audience is doing throughout the day and when they might be on social media. For instance, most students are likely to be active on social media when they wake up in the morning and when they are settled in at home for the night. Those in the working world might be most likely to check social media early in the morning and again at lunchtime. Although not an exact science, this approach will allow you to play around with some different scenarios and eventually, find what works. One thing is certain, your account should never lie dormant. It’s important to keep it active! A Facebook page with one post every two weeks will not be enough to engage an audience.
Q: If I have more than one account, should I link them to automatically share the same content across platforms?
A: We advise against doing this. With so many accounts floating around in the socialsphere, audiences are becoming more and more selective when choosing which accounts to follow—or unfollow. Having unique content on different platforms gives the reader a reason to follow you on each. Additionally, each social media platform has its strengths and weaknesses. Content that works well on Twitter may not go over as well on Facebook.
Q: How can we get involved with the University’s Pinterest/Vine/Buzzfeed, etc.
A: We’re always open to experimenting and trying new collaborations on the University’s newer platforms. By all means, reach out to firstname.lastname@example.org with your idea and we’ll work with you to figure out the best way to make it happen!